My role on the project

As the lead designer for the website phase, I was responsible for guiding the project from initial concept development through to the launch of the live site. This involved working closely with the client to fully understand their vision, brand values, and target audience. My primary focus was to design a seamless and sophisticated user experience that would resonate with their high-profile clientele, ensuring the site not only looked visually striking but also reflected the company's status and expertise. I took the bold brand guidelines crafted by our CEO and translated them into a visually compelling and cohesive website, ensuring the brand's identity was powerfully reflected across the digital platform.