Having played golf since I was 12 years old, I’ve noticed a distinct lack of options over the years for appropriate golf attire. Catering mostly for retired women, golf companies are missing out on the huge market of young women taking an interest in golf. With this in mind, I created ‘Swing & Style,’ - a brand aimed to empower women golfers with stylish, high-performance apparel that enhances their game and celebrates their unique strength and elegance on the course. Using a simple yet sophisticated colour palette paired with a delicate typeface, I have created a graceful identity appealing to the audience’s desires of poise and finesse.