Mini projects for Branded by Berkeley
‘Brands Reimagined’ is a creative mini-project series where I take well-known brands and redesign them to resonate with a completely new audience. Each project explores how strategic design and branding choices can shift perceptions, attract new customers, and keep brands relevant in an ever-evolving market.
© Berkeley Communications
Project One: PanAm
PanAm is back, redefining the journey and inviting travelers to rediscover the world with a modern touch of timeless elegance. Embracing its storied heritage, the revitalized PanAm blends a refreshed, energetic blue with retro-inspired imagery, evoking the golden age of air travel while embracing today's global connectivity. "Rediscover the world, redefine the journey" is more than a tagline—it's a promise to reawaken the thrill of exploration, offering seamless experiences that honor the past while innovating for the future. Welcome aboard the new PanAm, where every flight is a celebration of adventure and nostalgia.
Rediscover the world, Redefine the journey
Project Two: Greggs
In 2023 the nations favourite bakery, Greggs, teamed up with Fenwick bistro to offer customers a fine dining experience like no other. For the second in my Imagined Brands series I contemplated how the future of the Greggs Bistro might’ve looked.
The concept focuses on a sophisticated design that honours Greggs' heritage while introducing a refined, contemporary feel. The four squares from the original logo are presented as a window looking into the pastries on offer, combined with clean lines and a new tagline that radiates class.
Project Three: Blockbuster
What if Blockbuster had never disappeared but instead reinvented itself as a streaming giant? In this project, I spent an afternoon reimagining a world where Blockbuster stands alongside Netflix and Disney+ in 2025. With its deep nostalgia for so many, I leaned into a retro-inspired visual identity—blending vintage charm with a modern twist—to create a brand that brings old-school classics to a new generation.
Stream the hits, rewind the magic.
